Top 5 iOS Social Networking Apps in Nigeria Q1 2023

In Q1 2023, the social networking category on iOS in Nigeria saw significant activity, with WhatsApp Messenger leading the pack. Here’s a detailed look at the performance trends of the top five apps: WhatsApp Messenger, Facebook, Telegram Messenger, Messenger, and Status Saver for WA Story Save.

WhatsApp MessengerWeekly downloads for WhatsApp Messenger fluctuated, peaking at around 53K in the week of January 9 and ending the quarter with approximately 35K. Active users remained relatively stable, hovering around 1.6M throughout the quarter. The app saw a minor revenue spike to $7 in the final week of March.

FacebookFacebook experienced consistent weekly downloads, ranging from 22K to 25K. Active user numbers were strong, starting at 2.5M and ending slightly higher at 2.53M. Revenue peaked at $480 in the week of March 20, with fluctuations throughout the quarter.

Telegram MessengerTelegram Messenger saw a steady increase in weekly downloads, reaching a high of 22.8K in the week of March 20. Active users showed minor fluctuations, remaining around 560K to 570K. Revenue was highest at $2.6K in the first week of January, with notable peaks and troughs throughout the quarter.

MessengerMessenger maintained a stable download rate, with numbers ranging from 16K to 18K. Active users saw a gradual increase, starting at 1.8M and slightly rising to 1.87M by the end of March. Revenue data was not available for this app.

Status Saver for WA Story SaveStatus Saver for WA Story Save had weekly downloads in the range of 7K to 9K. Active users remained steady, around 8.5K to 9.8K. The app’s revenue peaked at $1.3K in the first week of January but remained lower for the rest of the quarter.

These insights are provided by Sensor Tower. For more detailed information, visit Sensor Tower's platform.